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The forthcoming book Terrible Truths About Financial Planning is a discourse on my unique experiences gained while reporting on financial planning, and while working as a multinational media advocate providing image branding for some of the world’s premier financial planners, insurance agents, and other financial professionals. For over two and a half decades I’ve been involved in these pursuits. (Yes, I’m old!) Thus, I have a unique perspective by virtue of my wealth of resources and valued contacts within the financial planning industry since it’s inception. I literally sat at the knee of Loren Dunton, the founder of financial planning in the USA, and Ed Morrow, the founder of financial planning in China and all of the Pacific-Rim countries. MORE
Does Ripping Off Financial
Planner Candidates Mean The Demise of the CFP? The financial planning movement that was organized in 1970 by the late Loren Dunton is in the process of significant change. Like the cliché about the frog placed in a pot of cold water sitting on the low-burning stove, the temperature change is gradual, almost unnoticed – but the frog and the CFP are dying! Many financial planners are unaware of changes currently taking place within their profession. MORE
ARE YOU WORRIED, SCARED, INSECURE AND
EXPLOITED?
“I can not fail! I will never fail. It will be impossible for me to
fail!” This is what the planner told me. He was a JD – a lawyer --
and I respect that professional designation. He was a planner with a
less than stellar reputation in his market area. “Why is your
success assured? I asked. He replied, “Because I have retained ten
consultants. Let me tell you who they are. Bla, bla, bla.” He was
not known in his market area or in the industry for being truthful
so I
AGENT’S GUIDE TO BLOGS Possibly more than any other communications format since the advent of the Internet, Weblogs -- or blogs -- have been heralded as a revolution in mass communication. Insurance Pro Shop participants are in a position to use blogs to better listen to and reach their publics in new ways. Blogs offer both opportunities and risks for agents. You can use blogs not only as promotion platforms but also as a means to a conversation with your prospects and clients. You can continually inform and educate with your blog. MORE
AGENT’S E-MAIL NEWS RELEASES SUCCESS
RULES E-mails (of all types) prevail and remain the most abused communications format and media ever known to man! Today e-mails are so abundantly and hugely abused that it is only a matter of time until we all will face stronger laws that restrict, control, and enforce reasonable limitations. At present the existing toothless laws are hugely ignored, not enforced, and they remain highly abused. Within the past few hours you most likely received e-mail ads containing obvious and even absurd lies with no option for you to get deleted from the list of the criminals who send these out in great and never-ending numbers – even by millions every day. MORE
CATO’S SUCCESS RULES FOR YOUR
ON-LINE NEWS RELEASES! News releases appearing on the “digital information highway” are one of the most effective ways for driving potential clients to your Web Site, newsletter, e-zine, conference, etc. This can result in major publicity exposure for those who sell insurance or provide other financial products and services -- at little cost, effort, time, or trouble for you. This can help you inform and educate prospects about the benefits of your financial planning services. Remember to add on-line news releases to your marketing efforts. MORE
PLACE YOUR OWN PRESS KIT TO WORK FOR
YOU NOW! Every highly successful agent or financial planner has a Press Kit! Anyone who is famous has a Press Kit! Ed Morrow, CLU, ChFC, CFP, RFC, CEP, who heads the fast-growing International Association of Registered Financial Consultants (IARFC) says, “In China and in the Pacific-Rim countries, where I travel frequently, insurance sales and financial planning services are booming! I notice that the leading producers – those who help the most clients -- in China and in the Pac-Rim countries, all have impressive Press Kits! Our leading agents and planners in the USA have Press Kits. You should be using and benefiting from a Press Kit! Your Press Kit is an important tool. Your Press Kit works for you!” MORE
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